Predictably Irrational – The Hidden Forces That Shape Our Decisions, by Dan Ariely, is a best-selling book about sociology, with a special focus on behavioral economics. Here’s a quick resume of what I’ve learned from reading it: Everything’s relative. We assess things by comparison. Use a decoy, something that’s very similar to another thing but […]
Michael Ende got it right. Photo courtesy of suchitra prints at flickr. CC by.